Unit-Level Web Page Standards
This set of page standards follows the Web Pages & Applications Representing College Units Protocol (PDF) and applies to pages under that protocol’s purview. Exceptions to these standards may be made if strategically and/or technologically warranted.
- Web pages will have page titles that follow the format:
- Area landing page: UNIT NAME | Monroe Community College | Rochester, NY
- Area interior pages: Page Name | UNIT NAME | Monroe Community College
- Pages will have a natural-language URL.
- Pages will include a 150-character page description.
- Pages will be in compliance with ADA standards.
- Pages will be responsive and mobile-friendly.
- Filenames will follow MCC’s web/digital file naming conventions.
Navigation
- Each unit’s individual set of web pages will have a section-specific main navigation. The main navigation will include the designated primary, or “parent,” navigation items as outlined below, and each parent navigation item may also show up to 5 sub, or “child,” navigation items upon rollover/click.
- A section’s main navigation should link primarily to pages within that same section/area. Main navigation at any level (parent or child) does not link to downloadable documents or e-mail addresses.
- Every page in a section’s web presence should be accessed from some level of the main section navigation.
- On the Admissions home page, “I am” is primary and “First Time College Student” is sub-navigation:
- Links to pages within the section’s web presence should open in the same tab/window. Links to pages outside the section’s web presence should open in a new tab/window.
- Navigation tips:
- As your site has grown, are the most important pages still near the top? Review your page order whenever you make changes.
- Consider combining pages when two pages have scant information on them.
- Consult with Marketing & Web to review your site so it is organized and focused.
Content
- Units will be responsible for the content of their pages.
- Content will be created and posted with a focus primarily on the external audience.
- Develop good content that is concise, engaging and useful to your audience.
- Images used in pages will contain alternative text (“alt-text”).
- Content (text & images) will be used within copyright allowances and guidelines. If copyright permissions for a specific image are unclear, it will not be used.
- Pages may not advertise, endorse, link to or include logos for for-profit or external entities anywhere on www.monroecc.edu. Exceptions may be made with service or non-profit organizations with whom MCC has a partnership or memorandum of understanding. Pages may credit an external entity as a source of information or copyright owner.
- Grammar, spelling, and punctuation must be consistent and correct, as per the AP Stylebook, Merriam-Webster Dictionary, MCC Named Facilities Guide, and any other stylistic standards set by MCC’s Marketing and Community Relations Department.
- Consistency
- Majors & Programs information across the site will link to or feed from central, approved program pages as found in the College’s main Academics section.
- Campus location, direction and map information across the site will link to the appropriate section in the College’s central Location & Maps pages.
- Each section’s landing page will include that unit’s main email address, physical location, and phone number.
- Downloadable documents will be in PDF format unless another format is required for interactivity. Images will be in .jpg or .gif format.
- Downloadable documents will open in in a new window/tab.
Administrative-Focused Units
(ex. Controller’s Office; Human Resources)
- Landing / Unit Name
- What we do
- Open/Optional – TBD by unit
- Open/Optional – TBD by unit
- Open/Optional – TBD by unit
- Open/Optional – TBD by unit
- Faculty & Staff (note: page will include that unit’s main email address, physical location, and phone number, as well as a database-driven feed of employees)
Academic-Focused Units
(ex. academic departments; labs & learning centers)
- Landing / Unit Name
- Majors & Programs (note: as applicable; if not applicable, this becomes a free-fill space)
- Courses (note: as applicable; if not applicable, this becomes a free-fill space)
- School of (note: as applicable, if unit is within a School) or Open/Optional – TBD by unit
- Open/Optional – TBD by unit
- Open/Optional – TBD by unit
- Faculty & Staff (note: page will include that unit’s main email address, physical location, and phone number, as well as a database-driven feed of employees)
Student Service-Focused Units
(ex. counseling; health services)
- Landing / Unit Name
- What we do
- Open/Optional – TBD by unit
- Open/Optional – TBD by unit
- Open/Optional – TBD by unit
- Open/Optional – TBD by unit
- Faculty & Staff (Note: page will include that unit’s main email address, physical location, and phone number, as well as a database-driven feed of employees.)