Web Standards

Millions of people visit www.monroecc.edu every year. To many of them, the website is Monroe Community College. That’s why we need web standards. So they feel welcome, find what they’re looking for, and take actions we want them to.

When we all follow web standards, our brand shines through. Visitors have a seamless web experience. And we keep our commitment to website accessibility.

This web standards website is for web liaisons, unit leaders, marketing, IT, and vendors. To make sure we’re all on the same page.

Philosophy of Web

The MCC website is a key expression of the college’s identity and purpose in a space in which the public and our students engage every day, on many levels. Our core audiences view www.monroecc.edu as The College, the definitive resource and primary contact for their college experience.

Mission

The MCC website’s central mission is to provide the most desired, useful, accurate, externally-focused content to prospective students and their families in clear, easily-understood digital-based formats so visitors can connect with the college, apply for admission, register for classes, and plan the future success they desire.

Audiences

  • Primary: prospective students and their parents/family/influencers
  • Secondary: current students
  • Tertiary: alumni, business and political leaders, community, donors
  • Internal: faculty and staff

Driving Concepts

  • clear
  • concise
  • strategic
  • purposeful
  • audience-centric
  • message-driven
  • marketing-focused
  • well-composed
  • inspiring
  • accessible
  • consistent
  • accurate
  • storified
  • appealing